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Kohl's rolls out first mobile effort to push holiday deals and sales

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Monday, November 1, 2010

Kohl's rolls out first mobile effort to push holiday deals and sales

Today's headlines










Advertising
Kohl's rolls out first mobile effort to push holiday deals and sales

By Rimma Kats













Kohl's multichannel holiday campaign focuses on all of the special offers that the department store chain offers consumers, with mobile at the heart of it.

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Content
Kodak Gallery debuts iPad app designed for photo sharing

By Rimma Kats













Kodak Gallery has introduced an iPad application designed to help users upload, browse and share photos directly to the tablet.

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Commerce
Toys R Us creates equivalent of holiday registry for kids on iPad - Mobile Commerce Daily

By Staff reports













Mobile Commerce Daily today - Toys R Us creates equivalent of holiday registry for kids on iPad; QVC ranked No. 1 retail mobile site for performance in September: Gomez.

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Software and technology
University of Texas Medical Branch taps IBM mobile software to improve patient care

By Giselle Tsirulnik













The University of Texas Medical Branch is using IBM enterprise asset management software Maximo Everyplace to gain intelligence on thousands of physical assets across its campus via mobile.

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Advertising
Mercedes-Benz boosts awareness of museum via mobile app - Luxury Daily

By Staff reports













Luxury Daily today - Mercedes-Benz boosts awareness of museum via mobile app; Gilt Groupe highlights experience gifts to drive holiday strategy.

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Media
PBS goes mobile to grow revenue streams for local stations

By Giselle Tsirulnik













PBS is featuring local content from member stations and full television episodes from series across several mobile platforms, making its educational programs available for viewing on the go.

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Advertising
OpenTable grows Android app install base with mobile ads

By Giselle Tsirulnik













OpenTable ran a campaign via Google's AdMob to increase the install base for the Android version of its application.

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Columns
How location-based advertising is not just where you are standing











By Duane Edwards



How often have we heard of someone walking by a Starbucks and receiving a coupon for $1 off of their next coffee? But what if that same person just drank a cup of coffee from around the corner? Or had never bought a cup of coffee in her life?

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Editorials
SMS should hitch fortunes to TV to become serious political tool

By Mickey Alam Khan













While billions of dollars were spent this midterm election on television, outdoor, radio, online and mail advertising, SMS' use as a grassroots tool was neglected by most candidates running for office.

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Advertising
Seeking nominations for Mobile Marketer of the Year











Mobile Marketer is accepting nominations for Mobile Marketer of the Year, the most prestigious honor in mobile advertising, marketing and media. The nominees have to be brand advertisers.

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