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Toys R Us creates equivalent of holiday registry for kids on iPad

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Monday, November 1, 2010

Toys R Us creates equivalent of holiday registry for kids on iPad

Today's headlines
























Multichannel retail support
 Toys R Us creates equivalent of holiday registry for kids on iPad



Toys R Us has taken its Great Big Christmas Book holiday catalog and made it available in a digital version for the iPad, letting children drag items they want to receive into a gift box to create their must-have list for family members.

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Web site development
 QVC ranked No. 1 retail mobile site for performance in September: Gomez



QVC and Newegg topped the list of the top five retail mobile Web achievers in September because their sites performed well across multiple dimensions and aspects of traditional Web site performance.

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Database/CRM
 Retailer White House Black Market rolls out geo-fencing alerts



White House Black Market is rolling out location-based mobile FashionAlerts in 26 stores to provide customers with discounts, sales and style tips.

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Web site development
 New York Life Insurance introduces mobile customer self-service offering



New York Life Insurance Co. has added mobile enhancements to its customer self-service Web site for policy and account owners.

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Advertising
 Mercedes-Benz boosts awareness of museum via mobile app - Luxury Daily



Luxury Daily today - Mercedes-Benz boosts awareness of museum via mobile app; Gilt Groupe highlights experience gifts to drive holiday strategy.

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Columns
 Inviting nominations for Mobile Retailer of the Year



Readers are invited to nominate retailers for Mobile Retailer of the Year, the most prestigious mobile commerce honor. Retailer nominees must prove exceptional use of mobile commerce.

Entire article

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posted by Ken Mages @ 11/01/2010 09:48:00 AM   0 Comments

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